Several years ago, some of the best technical minds from MIT teamed up with equally gifted graduates from the Harvard Business School and started a business to develop a revolutionary scanner that would push dental practices into a digital 21st Century. It wasn’t long before corporate giant 3M outbid other hi-tech investment suitors to snap up the business.
This video introduces the device and explains to dentists how to use it. We were involved in all aspects of the production, from concept, through scripting, shooting, editing, and final delivery.